As the Attitude customer is describe by Florek as one who's "on trend. not trendy", the runway showed a lot of pieces that the modern woman can add to their wardrobe. The blends of neo-nautical themes, black and white color blocking, and occasional pops of coral presented a very well balanced collection for Attitude.
I asked Cynthia what her key pieces for the season were and she said:
- The Peg Pant
- The Dress (Soft) Short
- The Boyfriend Blazer
- The Jumpsuit
- The Oversized Tee
Following Attitude was Pink Tartan led by Kimberly Newport Mimran, the other half of Canada's fashion couple (the other being Joe Mimran, aka JOE Fresh). This season the line was dominated by 80's themes -- bold shoulders, glitzy sequin vest, and cropped jackets. But its not just like any rehashed garments or styles. Pink Tartan has infused it with enough luxury and glam that will make women want to go get it ASAP.
Some strong pieces from the collection - the mini dress - the trench coat - the sequin dress - the "nautical" wrap dress
The third night of fashion week was capped with JOE Fresh, the high style - low price clothing label started by Joseph Mimran. Known as the JOE behind this value priced label, he has managed to make great style affordable to everyone. It was interesting to see how certain pieces from his wife's label Pink Tartan made it over to his collection except that his was priced for much less. On the men's side, true to his own personal style statement, Joe stuck with slim cut trousers, fitted cardigans and blazers.
I spoke with Joe prior to the show to get a better understanding of the brand. "JOE Fresh is about new product, fresh price. That's what I want people to remember." mentioned Joe. As most people know him more for his success with the Club Monaco label, I asked what lesson he took from that chapter in his life and has applied it to Joe Fresh. And he said "Never settle for anything less than the best".
And the best pieces I thought from this season's showing are:
- For the women, its the use of the light, airy and yellow fabrics in the pleated skirts, oversized shirt dresses, and the shirt/jacket combinations
- For the guys, yellow nylon jackets, sand colored slim chinos, and the contrast vee sweaters.