Saturday, June 6, 2009

John Varvatos' ARTISAN: a MUST HAVE fragrance this season

Miriam Webster defines an Artisan as someone who practices a trade or a handicraft. A true Artisan is someone who takes that practice, molds it, modernizes it, and calibrates it to create a piece that stands the test of time. This defines menswear designer John Varvatos and his debut fragrance ARTISAN. Known for timeless and fashion forward mens ensembles, his imprint can be noted in this fragrance as well.

Photo by Richard Phibbs

Spring/Summer fragrances for men are suppose to be light, pure, fresh with notes of citrus or blossoms. Fall/Winter fragrances are woody, musky, with hints of vanilla, caramel, and spice. Just a few sprays of the ARTISAN will take you to a fruit orchard filled with notes of oranges, clementines, and tangerines. Combine that image with a trip to a spice market, where your nose is tickled by the scents of marjoram, Indian Muraya, wild thyme and lavender That kind of a masculine citrus & herbal blend makes it a "must-have" fragrance this season.

Another great thing about this fragrance is its longevity. The scent doesn't simply go away. During the course of a day, most colognes evaporate leaving one scentless. This doesn't. In fact, the ARTISAN's notes shift from tart and fruity Sicilian orange clementines to North African orange blossoms and finally to a light musky Georgy wood. A perfect companion for those day and evening events!

Lastly, what can be more manly than a flask wrapped in caramel colored, hand woven rattan. Add to that an antique black finished bottle cap with a debossed logo, everything about this prodcut speaks John Varvatos' notierety for clean lines and casual elegance. This fragrance is not hard to wear.

From a day at the beach, a summer party on the deck of yacht, to a fancy gala this season, the ARTISAN brings out luxury and chic in every man.

The ARTISAN is available at freestanding John Varvatos boutiques across the US, as well as in better specialty stores throughout the world.


lisa said...

This sounds like a great fragrance--as long as guys don't overdo it anyway.

Anonymous said...

great post. i ended up buying a bottle after reading this. that orange blossom fragrance is light and refreshing.