Sunday, November 1, 2009

Day 5 - GotStyle Menswear honors Canadiana

As a menswear style blogger, I've been waiting for GotStyle's show since I registered for LG Fashion Week a month ago. Canada, in general, is not known for menswear. So its good to see a show who's goal it is to expose the great designers in this category. Melissa Austria, owner of GotStyle menswear store on King Street West in Toronto gathered the best of the best in menswear Friday night. Grouped in four Canadian seasons (all showing Spring-Summer collections), the show featured pieces from Christopher Bates, Costa Pavlou, Bustle, Skmpeez, Red Canoe, Juelz Rok, Gregory Allen, Juzd, 1921 jeans, 18 waits, Maison St. Pierre, Kwasi, Lipson, Trepaul and Empire Clothing. Outside of the generic models, the show was infused by local male celebrities like Nico Archambault from So You Think You Can Dance, Michael Landsberg from Off the Record, David Clemmer and Bruce Turner from Style by Jury and Ben Mulroney, host of E-Talk and Canadian Idol.

I spoke to Melissa during my visit to their store a few days prior to the show. She gave me a personal tour after the interview and we discussed the growth of menswear in Canada. "Canadian menswear is growing. The problem is that they're known more outside of Canada than it is here." said Austria. "I did this show primarily because I made it my mission to promote the great menswear design talent we have. And as a store we carry all of these emerging brands and we're proud of that.", she added.

Out of all the labels on the runway, one that really stood out for me was Red Canoe. A label born in Northern Ontario, the line takes its inspiration from the Canadian outdoors and the people who live and enjoy them; fishermen, aviators, hunters, and tourists. Its that adventurous spirit that lives in the defined outdoor clothing that easily been worn in cottage country and the city. Patched sweaters, polos and full size leather back packs are things to definitely look forward to from this label. Also, the use of logos from vintage Royal Canadian Mounted Police (RCMP) insignia and Cesna plane, was unique and well placed across the tees and jackets. Can't wait till they open their store in Whistler, BC in time for the 2010 Winter Olympics.

Nico Archambault from So You Think You Can Dance busts a move on the runway

Christopher Bates and Costa Pavlou (below) and their SS 2010 pieces (above)

Red Canoe and Founder Dax Wilkinson

Ben Mulroney check his pulse on the runway

Queen of Kings Gotstyle Menswear Owner Melissa Austria escorted by Nico Archambault from So You Think You Can Dance, Michael Landsberg from Off the Record

All Photos by Paul Flynn

I asked Melissa what she would advice the male readers of ISTYLEU. And she mentioned the following 3 points which I think all of you should take to heart.

1) Its all about the FIT. Wearing pants, shirts, jackets, sweaters a size bigger looks tacky. Look clean and sophisticated at all times.

2) Have a perfectly tailored black suit. It will never go out of style.

3) Invest in more than one coat. Coats make a great add on to a suit or a casual ensemble. Trench, Car and Overcoats are just some of your options.


lisa said...

I've really enjoyed your coverage of LG Fashion Week. Great writing and photography. :-)

Your Stylist said...

thanks lisa. lgfw was a great time. next york in feb :)

Amber said...

Thanks for sharing your experience at Fashion Week Paulo! Such a great write up. Great images too.

gantman said...

It looks like everyone had a good time, nice to the guys wearing dapper mens shirts.