JOE Fresh lands in Vancouver

This week marks the opening of the first free-standing JOE store in Western Canada. For those of you who are not familiar with the brand,  JOE Fresh is a Canadian high style - low price clothing label started by Joseph Mimran who is also the Creative Director of the brand.  In one of my interviews with Mimran, I've asked him what is JOE about. He said "JOE is about new product, fresh price. That's what I want people to remember." And after this weekend, I think many people will get to see and understand what he meant. 

Paulo Vallejo of ISTYLEU and Joseph Mimran, Creative Director for JOE Fresh
Shot at LG Fashion Week, Toronto Canada 2009
Photo by Darryl Humprhey

I went on opening day to check out what menswear they had available. This place is spacious at 14,000 sq ft and 2 floors. The experience from the time you walk in to the time you left was amazing. I wasn't disappointed.

They had trend pieces like slim denim jeans to great classic pieces like wool double breasted peacoats and cotton v-necks. The mens area was exceptionally well merchandised. The staff was friendly. And the fact that they had tills on both floors made it easy to shop. 

Some key finds:

• Cotton Cardigan - $29
• Wool Pea Coat - $89
• Cotton V-Neck Sweater - $29
• Dress Trouser - $39
• Slim Dark Wash Denim Jean - $39
• Basic Tee - $5

The store's grand opening is tomorrow October 16. Make sure to check out the street party from 2-6pm with performances from Divine Brown, Marianas Trench and many more. This free concert will be happening on the corner of Granville and Dunsmuir, which will only be open to pedestrian traffic.

Have fun. Happy shopping. And I look forward to hearing your stories.