Friday, October 8, 2010

A Return to Eden: FEEL GOOD MENSWEAR

Last week, Vancouver played host to its first Eco Fashion Week.Its very rare to see menswear in the area of organic fashion. When you do see it, its usually done either really well or it just becomes a poor attempt at being eco-friendly.This season we saw a brand from Sao Paolo, Brazil make some of my favorite trend and classic pieces fashion-forward not only in terms of design, but also in quality. 

Welcome EDEN! Born in Brazil's largest city, EDEN is a100% organic fashion label for menswear. All garments are made with organic cotton and dyed with natural pigments free from harmful chemical products. A joint venture between YD Confections and Coexis, the company promotes the use of organic cotton through partnerships with farmers organizations, coops and the fashion industry. Why wear a t-shirt or a pair of denim jeans made of organic cotton as oppose to your non-organic one from your favorite label? Here's why according to TreeHugger.com 

"Conventional cotton is one of the most chemically-dependent crops, sucking up 10 percent of all agricultural chemicals and 25 percent of insecticides on 3 percent of our arable land. That adds up to 1/3 of a pound of chemicals to produce enough cotton for a t-shirt, and 3/4 of a pound for a pair of jeans. And that's just not bad for the planet; 20,000 deaths occur each year from pesticide poisoning in developing countries, many of these from cotton farming, according to the World Health Organization (WHO)."

Regina Landim Noppe of Green Sapphire Imports, the exclusive North America distributor for EDEN enlightened me on the brand, the line and purpose behind EDEN. "This season for Eden is called Organic Ocean. Inspired by colors from the ocean like sandy whites, sea foam green and sea blues, the line ebbs and flows with a mix of classic and trendy elements. All products are 100% organic and made using sustainable practices. Most importantly, we are NOW (Natural Organic World) certified which guarantees that all the raw materials used in the production of organic cotton comply with international organic standards." 


And with the ocean inspiration Landim-Noppe mentioned, the show couldn't have been more calming and inspiring. The colors and the fact that there were cool clothes on the runway made with eco-friendly materials and sustainable production practices, brought a sense of excitement in this new area of menswear. 


Look out for EDEN in your North American city soon. For more information, visit EDEN here.


Here were my favorites


Striped Deep V-Neck, Distressed Denim Jeans

SeaFoam Green Denim Jean

Double Button Slouched Polo, Chili Red Trousers
Stone Gray Tie-Dyed V-Neck

Sandy White Harem Pant 
All photos by Kris Krug 



2 comments:

Arthur & Henry said...

Oh those look good. But the links no longer work - hope they're still going. We need more organic menswear. (We launched last year in the UK doing smart, organic men's shirts and it's a bit of a lonely world out there still for ethical menswear.)

Sobha kumari said...

Hey those all are looking really cool and awesome thanks for sharing this post with us.
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